How to create a great recruitment strategy

2 mins read
Great Recruitment Strategy

over 2 years ago

​Getting your recruitment strategy right is key to hitting your business goals. Here are some expert tips to help you set up your company for success – and the shortcuts to keep you ahead of your competition.

​What is a recruitment strategy?

A recruitment strategy is a clear plan that explains what roles you’ll recruit for, when, why and how. It should be tied to your overall company objectives.

Your strategy must be possible to implement and easy to communicate. While you can tweak your tactics, the strategy must always be clear.

Unsure how many employees you’ll need? Hiring temporary staff helps you expand quickly and risk free.

The core aspects of a great recruitment strategy

Growth Plans

  • In order to scale up your workforce, you’ll need to hire – which takes time and resources.

  • Create a measure to help you identify which areas of your business will benefit most from increased headcount.

  • This could focus on return on investment or opportunities lost.

Shortcut: Unsure how many new employees you’ll need? A recruitment agency will give you access to temporary staff and contractors to help you expand quickly and risk free.

Employer Brand

  • Make sure your employer brand and message are attractive to your target audience, particularly over social media. A well-known brand is a big selling point to talented job hunters.

  • Be open and transparent about the company’s working culture to ensure you attract candidates that will match your business.

Shortcut: If your brand isn’t well known, a recruitment agency can contact candidates directly and spend time promoting your employer messages.

Skills Audit

  • Use your company objectives to identify developing areas of the business, then decide on the skills you will need to succeed.

  • Your recruitment strategy should include ways to find and bring new skills into the company.

  • Employers often focus on advanced digital and technical skills, but you should also consider bringing in candidates with different experiences.

Shortcut: When interviewing for a role you’ve never done yourself, your recruitment consultant can offer interview tips and support to build your confidence.

"You can tweak your tactics, but your end goals must be clear."

Flexibility

  • If your company needs to adapt quickly to an unpredictable market then hiring permanent staff may not be the right option.

  • Your strategy should include a plan for temporary staff and contractors to cover projects that are likely to change at short notice.

Shortcut: Unless you already have an advanced payroll function, it makes sense to ask your recruitment agency to manage payroll for your temporary workforce. They look after tax, holiday pay and even pension contributions – saving you a lot of hassle.

When to review your recruitment strategy

You should always be thinking about how you differentiate your company from your competitors, and how you can be a more attractive prospect for potential candidates.

Pay close attention to all aspects of the recruitment process, and make tactical tweaks throughout the year when necessary – while holding firm to your recruitment strategy.

You should review your overall recruitment strategy annually to make sure it ties in with your wider business objectives. It’s important that everyone in the company understands your goals – so be clear and concise about what success looks like and how you will get there.

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Menopause policy (downloadable template)
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Menopause policy (downloadable template)

​Among the many practical workplace measures employers can offer to support employees going through menopause, a dedicated menopause policy will provide a foundation for fair treatment and a point of reference for employees in need of advice or guidance. A willingness to listen to those who are facing this sometimes-challenging life stage amplifies a company’s culture, demonstrates a commitment to learn and act, ultimately leading to greater employee happiness and retention, and new talent attraction.

To help you decide on the type of support you might offer your employees, we have created a menopause template outlining what menopause is, who it affects, common symptoms and some practical steps that might be considered to help people manage their symptoms at work – from flexible working to desk fans and access to quiet wellbeing spaces.

In June 2023, Reed conducted a snap survey of 1,000 employed women in the UK aged 45-54 who are experiencing the menopause. When questioned whether they felt their symptoms affect them at work physically, 74% agreed – while a shocking 77% said they felt their symptoms impact them mentally.

And while 44% state they are comfortable talking to their employer about menopause, an almost equal number – 42% – are not, suggesting more needs to be done to support workers.

According to the survey, 46% of people said their employer does not have a menopause policy in place, while 28% didn’t know. Using our template can remove the doubt and uncertainty among staff and instil confidence in receiving support when needed.

Our editable workplace menopause policy template includes:

  • What is menopause?

  • Understanding the terminology

  • Some common menopause symptoms and the support available

  • Key responsibilities and who to contact

  • Additional support

Menopause can no longer be swept under the carpet – our policy template can be used as a guide to update your current policy, or will allow you to create a policy if you don’t already have one.

How to effectively manage staff redundancies
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How to effectively manage staff redundancies

​​Due to the current economic climate, businesses may be presented with some difficult decisions to make regarding their workforce, including redundancy.

Managing and making staff redundancies across a business is often an unpleasant but necessary task that many employers may have to consider when reducing their headcount. When faced with the prospect of making redundancies, it’s important for employers to manage the process effectively and efficiently to minimise the impact on both the affected employees and the entire business.

Here are some steps employers can take to manage staff redundancies:

Create a redundancy plan

Having a redundancy plan in place will help employers effectively manage every stage of the process, from consultation and planning to notification and evaluation. It’s important to make sure the initial plan includes checks to see if there is a genuine redundancy situation, what the timescales are, and how consultation will take place.

For each stage of the plan, a record needs to be kept, ensuring the entire process is accountable to be delivered efficiently and legally. Redundancy plans should include: 

  • An explanation as to why redundancies are being made 

  • A timetable outlining next steps

  • The meeting process for all affected employees

  • The meeting process for all unaffected employees

  • An outline of the redundancy criteria and selection process

  • How the announcements will be made

If redundancies are in fact unavoidable, the latter stages of the plan should also include selection, notices and payments.

Be lawful, fair and transparent

Redundancy can be seen as a fair reason for dismissal, but should only be used in certain circumstances where the employee’s role no longer exists and/or is no longer required within the business.

As such, when considering employees for redundancy, employers should use a selection criteria that is fair and objective, which might include an employee’s:

  • Skills

  • Experience

  • Performance

  • Length of service

Employers must comply with employment laws and regulations when managing redundancies.

Following the correct legal procedure is imperative, as failure to do so can lead to wrongful dismissal claims. Employers should consult with employees and/or their representatives when making decisions that affect their jobs.

Offer clear communication

As with most situations that concern employees, communication is key when it comes to managing redundancies. Be open and honest with employees about the situation – it always helps to explain the reasons for the redundancy and provide as much information as possible about the process.

This information can be hard to hear, so employers are encouraged to act sensitively to the emotions of those affected and provide support where necessary. For that reason, the process needs to be transparent, and employees should know what to expect throughout.

Alongside the employee, it’s important to remember that redundancies can impact the business in more ways than one – and stakeholders with an interest in the organisation should also receive clear communication. Anyone from customers to suppliers and investors have the right to be informed about any changes, but the focus should be on reassuring them about the future of the business.

Remember, communication is there to help to manage any negative impact on the organisation’s reputation or relationships.

Provide employee support and guidance

Redundancy can be a traumatic experience for any employee. Therefore, providing the necessary support and guidance to help affected workers cope with the news can go a long way, not only in terms of maintaining best practice but for business reputation.

Employers can help employees through:

  • Finding new employment

  • Accessing training and reskilling opportunities

  • CV support and career coaching

  • Job search advice and recommendations

As redundancy is a last option, it’s worth considering whether there are any suitable alternative roles within the business that impacted employees could be offered.

Anyone who has worked for their employer for at least two years at the time their job ends should be offered an alternative role if one is available, or at least be made aware of any opportunities across the business. This may involve individuals undertaking training or upskilling to take on different roles – but if the offer isn’t taken up, the employee will be deemed as dismissed through redundancy and be entitled to receive statutory redundancy pay.

This payment is there to help employees during the transition period as they look for new employment, and should be calculated correctly and paid in a timely manner.

Consider remaining employees

Redundancies can have a significant impact on remaining employees, who may feel demotivated, stressed, or uncertain about their own job security. As much as the focus may be on creating a supportive environment for those leaving the company, be mindful to keep your existing workforce updated and supported throughout the stressful period.

While those workers may not have faced dismissal, they may have been affected by witnessing the experience of their colleagues, which can negatively impact their morale. This can be harmful to the working environment, business operations and to employee performance.

Continue to learn and adapt

Managing redundancies can be a difficult process, but it can also provide an opportunity for an organisation to learn from the experience and improve upon its practices. Employers should conduct a post-redundancy review to evaluate the situation and identify any areas for improvement so, if it does need to happen again, the business is better prepared.

During the redundancy talks, it may be worth taking any feedback on board from the affected employees. This can be used to make changes to any practice and policy currently in place, and, most importantly, improve the support and guidance provided. Proactive measures can help build resilience and better prepare managers for any future challenges.

Employers should also look at their redundancy process as a whole, making sure line managers are able to confidently deal with these types of situation. According to research by employment law support firm WorkNest, 74% of employers aren’t providing any training to their line managers on how to handle redundancies – indicating the scale of potential emotional damage that could be routinely occurring though no fault of their own.

Staff redundancies can be a challenge, but it’s imperative that the process runs as smoothly as possible. By taking the time to plan, execute and evaluate the task, employers can minimise the impact that redundancies can have on all involved.

Induction checklist for new staff (downloadable template)
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Induction checklist for new staff (downloadable template)

​​Inductions are vital to ensuring new staff settle into an organisation and make a positive impact. Using a straightforward induction checklist can make onboarding simpler and more effective.

A concise and well-structured induction checklist for new staff can heighten the entire induction process, helping any new member of the team to get up to speed quickly and efficiently.

An induction checklist can remove some of the pressures that managers and HR professionals face when effectively onboarding new team members.

Our downloadable induction checklist includes:

  • First day tasks

  • First week tasks

  • First month tasks

  • Tasks after three months

  • Tasks after six months

While checklists are helpful in ensuring best practice and a thorough employee experience, they shouldn’t turn the induction into a tick-box exercise. Our free induction checklist template is designed to simplify the onboarding process and support your new starters through their first six months.

Whether you are looking for guidance to use across your own company, or interested in learning more about what you need to include, this comprehensive checklist is an indispensable tool to help you and your new employees.