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Customer Marketing Manager

Location: LEEDS, WEST YORKSHIRE Salary: 25000 - 30000 GBP Per Annum
Sector: Marketing & Creative Job Type: Permanent
Shift Type: N/A Applications: N/A
Posted: 10 months ago Reference: 3095896
REED Marketing and Creative are currently working with a growing and award-winning software company based in Leeds city centre, who are recruiting for an experienced Customer Marketing Manager to join them on a full-time and permanent basis.

The role will focus on customer communication and engagement, maximising the overall customer journey, nurturing leads and managing customer data effectively.

The salary for the role is £25,000 - £30,000 per annum PLUS excellent company benefits.

Main responsibilities:

• Develop and implement effective strategy, systems and processes for communicating with leads and customers.
• Implement an effective marketing and communications strategy to improve customer loyalty and influence growth.
• Manage communications with prospects and customers throughout the full customer lifecycle.
• Develop a strategy for lead nurturing and customer engagement.
• Work closely with the Head of Marketing and Inbound Marketing Manager.
• Manage data and CRM databases.
• Track data to enable prospect and customer segmentation.
• Use customer data to review business marketing strategies and drive continuous improvement.
• Develop and implement communication plans for leads, customers and users to help them through the buying journey.
• Write regular newsletters to maintain brand awareness and promote new products and features.
• Implement marketing automation.
• Produce engaging email marketing campaigns.
• Create content for various communication platforms.
• Develop tools for the sales team, including presentations, email templates, web pages, and brochures.
• Produce design ideas and work closely with the in-house Graphic Designer.
• Community building - online and offline.

Candidate requirements:

• A degree or relevant qualification in Marketing or related subject.
• You will be passionate about communication.
• Project management skills.
• Experience in communications strategy and planning.
• Experience of data management and CRM.
• Copy writing skills.
• Experience of email platforms and marketing automation.
• A proven track record in lead and customer nurturing.
• An understanding of CRM systems and data management.
• Ability to manage multiple projects simultaneously and effectively.
• Ability to build relationships with customers and stakeholders.

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