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Assistant Marketing Manager

Location: GATESHEAD, TYNE AND WEAR, UNITED KINGDOM Salary: 25,000-30,000 GBP (UK Pounds) Per annum, inc Benefits
Sector: Marketing & Creative Job Type: Permanent
Shift Type: FULL TIME Applications: 17
Posted: about 1 month ago Reference: X3-373751

Reed Marketing and Creative are currently working with a leading organisation based in the Gateshead area, who are looking to recruit an Assistant Marketing Manager on a full-time and permanent basis.

The salary is £25,000 - £30,000 per annum (negotiable depending on experience).

Main Responsibilities:

  • Lead on the planning and execution of a range of marketing campaigns.
  • Plan, develop, and execute omnichannel campaigns that result in increased customer acquisition, loyalty and conversion.
  • Manage and maintain content across a range of platforms.
  • Support marketing activities by providing expertise in various areas such as content development and optimization.
  • Manage social media channels, ensuring they are kept up to date with relevant and engaging content.
  • Manage the website and other online platforms, ensuring they are kept up to date with relevant and engaging content.
  • Drive consistent, relevant traffic and leads from social network presence.
  • Work with data and analyse trends to drive segmentation and enhance the effectiveness of campaigns.
  • Create and deliver engaging and targeted email campaigns using marketing automation systems.
  • Adhere to and promote good practice in email marketing.
  • Work with marketing colleagues and stakeholders across the business to ensure an integrated approach to marketing and communication.
  • Responsible for creating and sending email communications.
  • Ensure all communications are in line with the brand
  • Test communications to ensure content and targeting are accurate and impactful.
  • Responsibility for undertaking data management procedures to ensure data integrity.
  • Responsible for maximising the full functionality of the CRM technology.
  • Monitor and evaluate impact through use of analytics and reporting dashboards.
  • Use CRM Salesforce/ Marketing Cloud to build ‘end to end’ processes to drive direct marketing activity (email, SMS).
  • Reporting on performance and driving automation levels.
  • Maintain a high level of knowledge and expertise in relation to CRM speciality, specifically Salesforce/ Marketing Cloud.

Candidate Requirements:

  • Degree in Business, Marketing, or related discipline.
  • Previous experience in a Marketing role (ideally B2C).
  • Excellent knowledge of a CRM speciality, specifically in Salesforce/ Marketing Cloud.
  • Ability to build end-to-end processes to drive direct marketing activity (email, SMS).
  • Reporting on performance and generating the right levels of automation.
  • Proven track record in creating and running successful marketing campaigns and a thorough understanding of all marketing elements including traditional and digital marketing such as SEO/ social media and market research methods.
  • Strong organisational, interpersonal, and analytical skills.
  • Experience with marketing automation platforms and CRM systems
  • Excellent communication skills.
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